The real cheapest broadband isn't what comparison sites tell you.
Every comparison site sorts by headline monthly cost. But when you factor in rewards, price rises, and setup fees, the rankings change completely.
“Cheapest” by headline price
Fibrely Full Fibre 330
+£504 in hidden price rises over 24 months. No rewards.
Cheapest by real effective cost
Sky Full Fibre 150
Zero price rises + £280 voucher rewards = real savings.
3×
The “cheapest” deal by headline price costs three times morethan the deal that's actually cheapest.
The real UK broadband league table
- 1150 Mb
Sky
Full Fibre 150
- Headline
- £23.00
- Effective
- £11.33
- Saving
- −£11.67
- 2100 Mb
Three
5G Hub Unlimited
- Headline
- £15.00
- Effective
- £14.17
- Saving
- −£0.83
- 3150 Mb
Sky
Full Fibre 150 + WiFi Max
- Headline
- £27.00
- Effective
- £15.33
- Saving
- −£11.67
- 4300 Mb
Gigaclear
Superfast 300
- Headline
- £16.00
- Effective
- £16.00
- Saving
- —
- 5500 Mb
Community Fibre
500 Mbps
- Headline
- £16.00
- Effective
- £16.75
- Saving
- —
- 6150 Mb
TalkTalk
Full Fibre 150
- Headline
- £24.00
- Effective
- £20.88
- Saving
- −£3.12
- 775 Mb
Sky
Full Fibre 75
- Headline
- £23.00
- Effective
- £20.92
- Saving
- −£2.08
- 82.3 Gb
Community Fibre
2.5 Gbps
- Headline
- £27.00
- Effective
- £21.50
- Saving
- −£5.50
- 9150 Mb
Vodafone
Full Fibre 150
- Headline
- £25.00
- Effective
- £21.83
- Saving
- −£3.17
- 101.0 Gb
Airband
AirSpeed 100
- Headline
- £24.00
- Effective
- £21.92
- Saving
- −£2.08
| # | Provider | Package | Speed | Headline | Effective | Saving | Headline rank |
|---|---|---|---|---|---|---|---|
| 1 | Sky | Full Fibre 150 | 150Mb | £23.00 | £11.33 | −£11.67 | #28 |
| 2 | Three | 5G Hub Unlimited | 100Mb | £15.00 | £14.17 | −£0.83 | #5 |
| 3 | Sky | Full Fibre 150 + WiFi Max | 150Mb | £27.00 | £15.33 | −£11.67 | #40 |
| 4 | Gigaclear | Superfast 300 | 300Mb | £16.00 | £16.00 | — | #8 |
| 5 | Community Fibre | 500 Mbps | 500Mb | £16.00 | £16.75 | — | #8 |
| 6 | TalkTalk | Full Fibre 150 | 150Mb | £24.00 | £20.88 | −£3.12 | #16 |
| 7 | Sky | Full Fibre 75 | 75Mb | £23.00 | £20.92 | −£2.08 | #28 |
| 8 | Community Fibre | 2.5 Gbps | 2.3Gb | £27.00 | £21.50 | −£5.50 | #40 |
| 9 | Vodafone | Full Fibre 150 | 150Mb | £25.00 | £21.83 | −£3.17 | #22 |
| 10 | Airband | AirSpeed 100 | 1.0Gb | £24.00 | £21.92 | −£2.08 | #16 |
Effective monthly cost = (headline × months + setup + price rises − rewards) ÷ months. Based on full contract term.
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