UK Broadband Insights. What the comparison sites won't tell you.
We scraped every broadband deal in the UK and calculated the real cost — factoring in price rises, rewards, and contract length. Here are the three things that surprised us most.
£504
hidden cost per contract
Britain’s “cheapest” broadband actually costs double.
Fibrely advertises the UK’s lowest headline price at £12.99/month. But over 24 months, they add £504 in price rises — the highest of any provider.
Read moreInsight 23×
headline vs real cost gap
The real cheapest broadband isn’t what comparison sites tell you.
Every comparison site sorts by headline price. When you factor in rewards, price rises, and setup fees, the #1 deal drops to #28.
Read moreInsight 3332%
price gap in gigabit deals
The gigabit value gap: 4× the price for 10% more speed.
There are 32 gigabit deals on the UK market. The cheapest is £20/month effective. The most expensive is £86.74 — for roughly the same speed.
Read moreDataOfcom
Connected Nations 2026, refreshed quarterly
UK broadband statistics 2026.
Headline UK broadband speeds, coverage, and pricing trends synthesised from Ofcom Connected Nations. The reference page for journalists writing UK broadband.
Read moreDataper 100k
Ofcom Quarterly, updated each release
UK broadband complaints by provider.
Ofcom quarterly complaints data by UK provider, visualised by who has the highest and lowest rates per 100,000 customers, with editorial analysis.
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